Tag Archives: marketing

Changing the meeting type

A new post by Seth Godin, (Seth’s Blog: Three kinds of meetings), together with some feedback I’ve just had on a series of meetings, has led me to this post.

As always, there is considerable pressure on time and money. Magnified by the current economic climate, this is pushing everybody to do more with less.

I’ve just been involved in a series of meetings, or rather interviews, for senior marketing roles at 2 leading agencies. Interestingly, both roles went to 4 interviews. Yes, 4. And no – I wasn’t going for the CEO role. Which I’m sure would be at least 4. But I digress.

The interviews at both Houses (no, I won’t disclose who these agencies were), delved further and further into the potential roles each time we met. For one role, I even had to write my own job description and detail the salary. Interesting move forward. Both Houses pressed hard on the ideas I could bring to the table for their clients, and prospects. Not to mention how I would go about gaining said new clients and who they were.

I kept a lot of this info close to my chest. And for good reason. It turns out that both agencies were only half interested in new hires. They were dipping their toe in the waters. And with the economy plunging, they were looking for ideas.

When the chips are down (and the economy), it seems that good people can turn bad. And interviews change from interviews to fact-finding missions. It’s just a shame that not everyone at the table was told that.

Advice to all job seekers in today’s market: Don’t give too much away. Play your cards right, but play them close to your chest. Don’t give away the farm during your interview because you never know who is going to change the goal posts without telling you.

For those still on the job hunt. Keep your chin up. Good things happen for smart folks. Don’t let the economy turn you bad too.

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Filed under Employment

QR codes make it to Google Adwords

Google are dipping their toes into the print ad arena, with the aptly named Google Print Ads. On the surface, this seems like a complete sideways shift for the search giant. Though as with all Google strategic moves, this one is no human error

For Google, this is an excellent time to branch sideways, and capitalise on not just a struggling newspaper, but a struggling industry. Google has already signed over 800 US newspapers. And counting. (caveat: newspapers must be paid circulation, though with the recent launch and expected boom of The Printed Blog, rules could be bent.)

It works the same as Google Adwords, in that users can create a line ad or a small display ad for a particular paper, or a particular audience. Google handles the media buy, placement, trafficking, and invoicing. This technology was already built and honed for years on the Adwords platform. Thus, the total cost of ownership is instantly shared among business units, reducing the ROI goal for the search giant. 

 

 

QR code

 

 

 

As an added bonus, advertisers are given the opportunity to try their hand at a 2d barcode, or a QR code to most punters. Why is it that the cheapest form of advertising, line ads and classifieds, are the ones about to embrace this latest technology? It’s taken someone like Google to endorse the technology, and to make it cool. Of course, this serves a huge blow to Microsoft’s Tags and High Capacity Colour Barcodes research. (Is playing catchup their mantra?)

I have yet to find a North American, European or Australian brand willing to dive into QR codes. Have you found any examples?

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Filed under New marketing, Strategy

QR codes – it’s time to embrace them before your competitors do

He who embraces the QR code will win.

Hands down, QR codes are one of the most exciting technologies emerging today. Next to sunglasses that have a virtual 60″ viewing screen and facebook integration, of course. As with all shiny new technologies, the more creative the use the more impact it will have. See some examples on Mashable

The fact is that, marketers need to stop concentrating on how to execute the Five P’s according to Kotler, and start asking: What would make our product / service truly amazing?” Quickly followed by: “How can we commercialise this new feature?”

You can’t drive a car by using the rear view mirror. Start looking forward.

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Filed under New marketing