He who embraces the QR code will win.
Hands down, QR codes are one of the most exciting technologies emerging today. Next to sunglasses that have a virtual 60″ viewing screen and facebook integration, of course. As with all shiny new technologies, the more creative the use the more impact it will have. See some examples on Mashable.
The fact is that, marketers need to stop concentrating on how to execute the Five P’s according to Kotler, and start asking: What would make our product / service truly amazing?” Quickly followed by: “How can we commercialise this new feature?”
You can’t drive a car by using the rear view mirror. Start looking forward.